Parallel instead of virtual advertising

4 different and parallel ads simultaneously

The technical approach of parallel advertising differs from many market participants using virtual overlay: by using a small hardware chip, multiple feeds are transmitted on the perimeter board in the stadium. To put it simply, there are several boards in one allowing you to advertise in parallel – while keeping the fan experience in the […]

European Tour Golf uses DCM®-Technology for Betfred British Masters 2019

LED Panels with Parallel Ads

Welcome to the new age of in-broadcast advertising. Dynamic Content Multiplication (“DCM®”) is a cutting edge technology that will open up new revenue streams by providing additional sponsorship inventory on different feeds in different regions – all at the same time. See full article here